Blending authentic and ultra-modern
Revalorising historical, genuine, super-local, archaeological, ethnographic
Applying start-up frameworks to the conservative world of real estate
creates visions and offers consulting services for land-based projects and businesses
Concept That
How about a bunker with a medieval library?
ARE YOU?
"Concept That" is a creative studio with key expertise in ideation, business model design, shaping user experiences and storytelling
This site isn’t easy to stumble upon while surfing the web. Either we shared the link with you directly, or a mutual friend pointed you here.
Whatever the case, the initial level of trust is already higher. Feel free to reach out Concept That CEO directly via WhatsApp
Whatever the case, the initial level of trust is already higher. Feel free to reach out Concept That CEO directly via WhatsApp
02
Value Creation at Every Stage
Projects have a drawback of ending abruptly. Concept That treats and delivers the result of each and every project stage as a a standalone asset. A creative concept evolves into an art book. A real estate report assesses property value and condition, offering insights applicable both to the current vision and entirely new possibilities.
03
Not a business plan, but business-modelling
Monetising an idea isn't a single event - it's an ongoing journey. It involves proposing theories, testing them rigorously, refining business solutions, and continuously adjusting calculations and projections as new data emerges and the project develops.
06
People matter
We create and continuously evolve detailed stakeholder maps that capture both immediate and long-term relationships. We identify and engage with community figures, like heads of local historical societies, who can significantly influence land-based heritage projects.
We also consider from the start future stakeholders – such as our clients' heirs who will ultimately inherit these assets.
We also consider from the start future stakeholders – such as our clients' heirs who will ultimately inherit these assets.
01
Radical Candor
Not every idea is destined to become a business, and that's okay. Our unwaveringly honest approach saves clients millions by delivering truth when it matters most. The beauty lies in recognising that some ideas are meant to leave a legacy rather than generate wealth. We help distinguish between commercial ventures and passion projects, treating both with equal respect.
Validation Based on Riskiest Assumptions
Concept That embraces the principle of inversion. Instead of building on optimistic assumptions, we start by identifying what could make a project fail, whether it is about heritage compliance, community acceptance, or technical feasibility.
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Details matter
"Details Matter" is our commitment to deeper analysis at every stage. Take our financial modeling: while others might stop at EBITDA, we delve into what truly matters to our clients – the actual money in their pockets. We calculate net profits after tax and, most importantly, retained earnings that translate into real dividends.
How we do it
... If there is, packing it into a business canvas, pitch deck, etc., depending on the needs
The classic first steps usually are:
Conducting a series of interviews with the client
outlining the mindmap of current status
forming the idea and philosophy or assesing viability of client’s idea
Searching (evaluating) for a plot of land or a property for the idea
making sure whether the first matches up with the second
assessing whether there’s financial potential...
We are brought in at the early stages of projects and tend to become more of a strategic partner, than a service provider.
What we sell is vision and validation.
Vision — to ensure the way is meaningful and enjoyable.
Validation — to verify the goal is viable and achievable.
Vision — to ensure the way is meaningful and enjoyable.
Validation — to verify the goal is viable and achievable.
Our service fees fall between 30K£ for creative concept to 3mln£ for leading the investment stage of the project.
The timescope is from 3 months to 3 years
... If there is, packing it into a business canvas, pitch deck, etc., depending on the needs
The classic first steps usually are:
Conducting a series of interviews with the client
outlining the mindmap of current status
forming the idea and philosophy or assesing viability of client’s idea
Searching (evaluating) for a plot of land or a property for the idea
making sure whether the first matches up with the second
assessing whether there’s financial potential...
We are brought in at the early stages of projects and tend to become more of a strategic partner, than a service provider.
What we sell is vision and validation.
Vision — to ensure the way is meaningful and enjoyable.
Validation — to verify the goal is viable and achievable.
Vision — to ensure the way is meaningful and enjoyable.
Validation — to verify the goal is viable and achievable.
The timescope is from 3 months
to 3 years
to 3 years
Our service fees fall between 30K£ for creative concept to 3mln£ for leading the investment stage of the project.
London, UK
If you’d like to discuss your idea, need a fresh perspective on your property, got inspired by one of our pitches, or want to experience the joy of collaborating on something new
write-to@concept-that.co.uk