Adjusts imaginary tweed jacket and speaks from the grand but weathered study of a centuries-old manor
Ah, "Concept That"... glancing through the leaded glass windows at the overgrown gardens I find it rather intriguing, actually.
You see, when you're dealing with properties like mine - these magnificent old beasts that have stood here since before the Industrial Revolution - you need someone who can think beyond the obvious «wedding venue and tea room» approach that everyone suggests.
The name has a certain... provocative quality to it. "Concept That" - it's as if you're pointing to something specific, something unique. "Not this obvious solution, but THAT brilliant idea over there." It reminds me of how my great-grandfather would gesture with his walking stick toward something particularly clever - «That! That's exactly what we need!"
What I particularly appreciate is:
- It suggests confidence - as if you're already pointing to the solution
- Has a bit of that British understated cheek to it
- Doesn't sound like those awfully stuffy heritage consultants who keep telling me to "preserve the authentic character" while my roof continues to leak
Though I must say warming hands by the fireplace, in my circles - dealing with Historic England, heritage grants, and local conservation officers - I might need some reassurance that you understand the delicate balance between innovation and preservation.
Perhaps a solid subtitle would help, something like "Heritage Reimagined" or "Traditional Spaces, Modern Purpose."
You know, when you're sitting on 400 years of history and trying to make it viable without turning it into yet another corporate conference center, you need people who can think differently.
"Concept That" suggests you might just be those people - as long as you can back it up with actual understanding of listed buildings and the unique challenges we face.
Gestures to the crumbling plasterwork in the corner